How to Choose an SEO Company
by mrstewart, Window Shopper
- Created: July 10, 2011, 4:42 am
- Updated: May 22, 2012, 8:33 am
(There was a post that I had replied to earlier where someone was asking for a recommendation for a Good SEO Company. I felt that there should be a stand alone topic on this. Other SEO's feel free to add more to this. You may or may not agree with what I have written)
1. One of the best ways it to get personal referrals from people you know. Most of my clients came from previous clients’ word of mouth. Bottom line, you need to see the results of their work first. Ask to call and speak with their current and past clients
2. Ask to see a report from one of their past clients and then verify the information with that client. If a SEO company wants your business, they will gladly do this
3. Don’t be afraid to ask the SEO company what keywords THEY rank for. Run away immediately if an SEO company tell you they don’t worry about ranking their own sites
4. Ask if there is a money back guarantee if they don’t meet their goals. While a SEO company should never guarantee rankings, they can guarantee that is there is NO material improvement then you are entitled to receive some or all of your money back
5. Do not be pressured into signing any long-term contract; ask if there is a trial of some sort where you could try their services without being tied into a long-term contract. Personally, I offer my clients month-to-month cancel anytime; If an SEO company is confident in their service they won’t need to hold you in a contract (personally speaking)
6. Most important: Figure out what each sale or customer is worth to you. Then let the SEO Company know that this has to be a positive ROI (Return on Investment). Basically if they are charging you $1,000 per month, they had BETTER be able to bring you $2,000 worth of business. What’s the point of SEO if you aren’t making money? I often tell my clients that my first priority is to make sure that they are taking in more money than they are paying me. Why? Simply because a happy customer means more referrals. Simple.
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