Keith Gilabert, "Which offers the best return: Google Offers, Amazon locals, or Groupons?"
by keithgilabert, Window Shopper
- Created: November 10, 2012, 1:44 pm
- Updated: February 3, 2015, 3:51 pm
When beginning a marketing campaign the first thing to consider is the cost the offer and then the total return. I have seen many businesses offer their products through Google Offers, Amazon Locals and Groupons and actually lose money. It is important to make sure you have sufficient margins in the tie-in products you offer that will offset the cost of the coupon. Tie-in business for example is when you own a restaurant and you offer 2-for-1 main entre. The way you make back your money is by up-selling the customer with appetizers and desserts or special seasonal menu selections. You can apply this service to any industry. If any small business needs additional information let me know. Keith Gilabert
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