Email Marketing in 2012
by Alex Guru, Window Shopper
- Created: February 15, 2012, 1:17 am
- Updated: June 5, 2013, 4:40 pm
Email marketing allows your company to stay in front of your current customers and to build long-lasting relationships and enhance connections. Email marketing is a more cost effective method of communicating, as it does not include the cost of printing or postage that direct mail requires. Below practices will increase your Email Marketing effort.1. To encourage customer communication ... Keep customers and prospects coming back with email newsletters, promotions and tips from industry experts. Email Marketing puts your company in the inboxes of customers. We will help you avoid spam filters.2. Get a professional look ... Use our free email templates to get the touch of a designer. Customizing templates with your own email marketing fonts, colors and logos. No technical expertise required to create email messages.3. Learn that opens, clicks, and forward it to freinds ... with reports showing response rates of email marketing. See who opened your email, which forwards them to your friends, and click on which links. Learn what people are interested, so you can tailor your content, responses to promote and grow your business.4. Incorporate and build your network of Social Media ... Email marketing and social media are a great combination for small businesses. Use the reach of social media to increase visibility of your small business! When using email marketing to "go social" that will capture the attention of a wider public, and see their new fans become loyal customers.
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