How your URL (website name) gets you business
by Goleft, Window Shopper
- Created: April 19, 2010, 5:45 pm
I have been recently thinking about building an empire in online land.
Been reading much about seo, and while many people are unconvinced and say 'whats in a name' I have found compelling evidence in many seo forums that Google etc still put considerable stock in you having the right keywords in our URL.
Half the people in here may disagree, while the other half will wonder what I am talking about. But it seems that its the new age goldrush for people to be buying and using or onselling micro niche URL's that dont cost much, but have the potential to bring big traffic. For instance most people know that page title, description, keyword density (to an extent) plus a variety of other factors are important, but if you are running head to head, then the current thinking is that grabbing an exact match keyword combination of sufficient search volume, in a serp market that you can compete in (relatively low domain age, PR and backlinks) is the BEES KNEES.
Of course in America, many of the good properties are gone, most of the dot com and dot net are gone too, but dot info seems to also rank as well in google. Now there are a few paid tools out there to help you do your actual research or google external keyword tool at least gives you the broad match volume numbers. but the deal is this.::::>
If you want to go predominantly online, you need to give up attachment to a cute or clever name and just grab as close to the exact keyword phrase that you are after as the URL name, if not your business name.
Speculate all you will, but I know there is still a highly valuable trade market on URL names for this very reason.Have the right URL keywords, and you are starting your online business off with a head start. Its not all there is to online, and of course off line seo is where you are going to spend most of your time and dollars ... but I thought I would just give a heads up to anyone who was wondering.
As a by the way, this is not really giving up the gold mine, as you still need to think of an area that you want to have your business in, check for domain name availability then check volumes and competitions etc, for each thought you have - but if you are dead keen on one industry. then this thought alone could be the very difference in your survival!
Whatcha all think?
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