"Simon Wilby" - Registering a business in your personal name in depth
by Simon Wilby, Window Shopper
- Created: June 21, 2013, 8:56 pm
- Updated: October 17, 2013, 12:29 am
Hello! I'm Simon Wilby. I'm planning to register my new business name in my own personal name, i.e. "Simon Wilby". Will it affect my business in any way or create an undue liability? Here is what I have found in my search for the answers myself. I hope it helps someone else: Businessmen often anguish choosing the perfect name for their business. The below just might help you select a rock-solid trademark while also a Google-friendly, and noticeable name. BE ORIGINAL! Utilize Latent Semantics to name your business. • Don't be another Copycat. ⎯ Figuratively speaking about Copycat’s, lets take for example PINKBERRY, a popular frozen yogurt chain, they have spawned numerous copycats with varied and similar "berry" innuendo names, so when a business within this niche market approached this task they wanted to help find a really idiosyncratic name. They ended up calling that company Spoon Me, and the name was such a success that t-shirts and bumper stickers bearing the brand were flying off the shelves. "They ended up making more money selling t-shirts, nick-knack’s and bumper stickers than they were selling the frozen yogurt," Simon Wilby exclaims. When "other business owners are paying you to advertise YOUR brand that's the big payoff that businesses should hope to model after these days." So don’t just be a follower be an innovator. A. As a small business climbing the ranks and paying your dues, you're likely willing to be a lot more brazen in your task of choosing a name. There are some great ways to let that drive churn out a business name that is worthy of your brand. B. Avoid using jokey names ⎯ A wisecrack in your company name is more than just risky. If you so happen to get a good one it can make your business name coveted and super sticky, but you don't want one that is over-used or too tacky. C. The Best Names are simple ⎯ Make it easier than speak-n-spell for starters, and make sure it is meaningful to your audience as a whole, and not just to you. Simon says, "Any time you have to explain your name and or say sorry for it, you're just degrading your brand." Simon Wilby (2013) D. Carefully choose a name that is pliable in wordplay ⎯ The Smart Inventor, and inventing and innovations firm, decided to toy with the Smart theme in its name. For example, its blog is called The Smart One. This theme can carry over into its other marketing and spoken branding collateral.
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