What are your best practices for Facebook Ad campaigns for a local/small business?
by jesseaaron, Window Shopper
- Created: April 4, 2014, 1:27 pm
- Updated: October 1, 2014, 11:51 am
I'm kicking off a new Facebook Ad campaign for a local business and breaking my campaigns into two goals: 1) website clicks 2) page likes The CTR for website clicks is pretty expensive - about $2.50 - $3 per click and $4 CMP overall. The page likes have a much better return. My target audience is about 50,000 because it's a pretty big city target. Does anyone have any tips/ideas to get a better CTR?
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