An Exemplary New Mexico Business Leader - American Document Services, LLC

Photograph of Richard Jackson, CEO and Founder of American Document Services, LLC

Richard "Rick" Jackson graduated from Carnegie High school and attended the University of Oklahoma where he obtained a Bachelor's Degree in Business Administration and Management.  Rick then proudly enlisted and served in the United States Army as a Field Artillery man and rose to the rank of Post Sergeant Major at White Sands Missile Range.

After his military retirement, Rick began a career in the banking industry. It was there where he discovered that his true passion was entrepreneurship. His vision, as well as his expertise in dealing with high security issues in the military and in the banking business, became the foundation for what would become his new venture.  Rick recognized that state and federal privacy laws like the Health Insurance Profitability and Accountability Act (HIPAA) generated a demand for management, preservation and destruction of confidential documents and records.

In 2001, Rick sought the assistance of the Small Business Development Center (SBDC) at the Dona Ana Community College (DACC) in 2001. Mike Levine of the SBDC provided technical and SBA Guaranteed Loan packaging assistance for the startup and expansions of his Rick’s company, American Documents Services, LLC (ADS).

In 2002, Rick rented a 3,000 square foot space and started ADS with one shredder and a truck. Initially, he acquired four accounts. Within eight months. Rick had to hire two more employees. Again, he sought the assistance of the DACC SBDC in 2004 to secure the first of three Small Business Administration (SBA) guaranteed loans. The proceeds for the first SBA 7(a) loan were used to finance inventory and working capital.

ADS is a full-service records management company that provides customer information security, document destruction, and imaging of historical and current business information.  It is also a family operated business. Rick's son, Jason, is second in charge.  His daughter, April, manages the accounts, finances and finalizes work orders. When asked about working with his family, Rick says, "You can't beat it." Their vested interest and team approach are crucial to the success of the business due to the high security standards that must be upheld.

ADS offers its customers a comprehensive service that safeguards both physical and electronic records.  Mr. Jackson thinks green.  He has improved and updated his services to reduce identity theft and computer hacking by recycling the metal of destroyed hard drives as well as shredded paper.  It helps to save the environment.  Rick sought and completed the National Association for Information Destruction (NAID) certification (the highest that can be received for destruction of confidential material) for his business to ensure customers receive services that meet the accredited standards. ADS is the only document shredding company in New Mexico that is 100 percent NAID Certified.  Rick also installed a sophisticated computerized record tracking system that could locate a client's stored file within five minutes.  ADS also has 24/7 video surveillance and all company vehicles have real time GPS tracking.

By 2007, Mr. Jackson received a second SBA 7A loan to purchase the only other local competitor in the area.  With the help of Mike Levine, the DACC SBDC business advisor, Rick acquired a new SBA 7A loan in 2008 so that he could expand the business into a larger facility and hire more employees. By 2009, ADS was doing business with clients in communities outside of Las Cruces including Deming, Truth or Consequences, Silver City, and Lordsburg. His clients include banks, insurance companies, attorneys, title companies, physicians, hospitals, and many other striving businesses.

Mr. Jackson attributes his success to providing quality service in a timely fashion and by building relationships with customers and referral sources.  It is in the process of expanding by adding franchises in Albuquerque, New Mexico, Richmond, Virginia, Houston, Texas, and Phoenix, Arizona.  In addition, it will be adding a handicap accessible restroom and more storage area encompassing more than 5,900 square feet.

During the downturn of the economy, it was difficult for many of Rick’s clients to pay for the storage and shredding that was necessary to keep their businesses open. Rick provides support to local businesses that are going through adversities by sharing his expertise and his time to work them until they could back on track.  He also allowed his clients to pay what they can until their accounts are caught up.  There were only a few clients that had to close their doors.

It is due to his business expertise, commitment to exemplary customer service and the exponential growth of ADS that the DACC SBDC selected Rick as its "Star Client" for four years. Rick represents the entrepreneurial spirit of America. Not only has he patriotically served his country as a soldier, he continues to be a consultant in Baghdad, Iraq.

Rick has made significant time and monetary contributions to the following community-related projects and memberships:

Board member -              

                                Greater Las Cruces Chamber of Commerce

Big Brothers, Big Sisters Organization

Boys and Girls Club

Jardin de los Ninos – (assisting homeless and near homeless children)


Council Member -            

                                New Mexico Small Business Development Center Network


Member -                          

                                Hispano Chamber of Commerce

Mesilla Valley Business Trends

Road Runners Car Club

U. S. Chamber of Commerce

Rotary- Member and past chair; "Don't Meth with Us" Campaign

Vice president and Board member - The Whole Enchilada Festival


Association of the U.S. ARMY                                                    Dress a Child

New Mexico Recycle Association                                             Coats for Kids

General Motors Advisory Board                                                Cowboys for Cancer

White Sands Missile Range Enlisted Welfare                        Las Cruces Public Schools Athletics

Las Cruces Home Builders Association                                  NMSU Athletics

New Mexico "Friends of Rehab"                                               Shop Until You Cop

Wounded Warrior                                                                        Gadsden Public Schools

Las Cruces Police Department "Bikes for Kids Tough Enough to Wear Pink

Rick has created 9 full-time jobs.  He also employs two part-time employees from Tresco, Inc. which is a non-profit company that works with people with developmental delay and disabilities.

Company Name: 
American Document Services, LLC
Las Cruces, NM