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A Family Tradition from Mexico Continues in Oregon

Image of worker at tortilla making machine

Situation

Miguel Diaz Sr. sold his three tortilla factories when he emigrated from Mexico to the United States with his family. In 1994, after 15 years of working in other industries, Diaz returned to tradition and started La Morenita Tortilleria, the same name as the ones he owned in Mexico.  Orders for La Morenita tortillas exploded in recent years and this family-owned business needed additional space to meet the growing demand for their products.

Solution

A local lender introduced the Diaz family to the SBA 7(a) Loan Program which helped  them secure financing for a new  warehouse and production facility as well as obtain refinancing of their current debt.  The 7(a) Loan Program is the most common SBA loan program providing financial help for businesses  needing a loan up to $5 million to fund startup costs, buy equipment and more.

Impact

La Morenita Tortilleria is on a steady growth trajectory with the purchase of a new warehouse/production facility and the refinancing of two of its current buildings.  Starting with only one bag of flour and one employee, La Morenita today goes through more than six thousand pounds of flour each day and employs 15 team members and counting. The company delivers tortillas from Eugene, Oregon to Vancouver, Washington and has expanded its distribution channels throughout the Pacific Northwest.  La Morenita Tortilleria was also awarded the 2017 Family-Owned Business of the Year by the SBA Portland District Office.

From the owner

“The SBA was there for us and has helped us to grow,” said Co-Owner Gilberto Diaz.   “I am proud to bring our traditional tortillas to the Northwest and to be working with my family doing something we love.”

For more information

www.sba.gov/LoanPrograms

www.sba.gov/or

Company Name: 
La Morenita Tortilleria Inc.
Location: 
Woodburn, OR