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Hiring and Managing Marketing Contractors: Smart Tips to Get the Most Out of Your Budget & Time

May 28
Resource Partner Event
NOTE: This event has expired.

Hiring and Managing Marketing Contractors: Smart Tips to Get the Most Out of Your Budget & Time

Contracting

Date:
May 28, 2014 | 7:30 pm EST - 8:30 pm EST

Address:
This is an online event

Organization:
SCORE

Fee:
This is a free event.

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You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business?  Based on 20+ years experience in a variety of marketing roles and several years working with the lean budgets of entrepreneurs, Jeanne Rossomme will walk you through the complete process for maximizing your marketing:

Start: What marketing activities should you outsource? What activities should you DIY or keep in-house? Set Goals: How much should you pay? How do you set a budget for your marketing project? Vendor List: With so many names for marketing companies, how do you know where to look and who to ask? Request for Proposals: How do you structure requests so you can compare and evaluate your options? Decision: Why going with the lowest bidder may not be the best (or cheapest) option. What should you look for (or look out for) in an agreement? Results: How can you track and gain valuable learning, no matter the results?

Attendees of the live event will get the free guide “What Should You Pay for Marketing Contractors?".