Darryl L. DePriest is the seventh presidentially appointed and Senate-confirmed Chief Counsel for the Office of Advocacy.
Prior to joining the Small Business Administration Office of...
United States Small Business Administration
Office of Advocacy
How Small Businesses Learn
by Sydelle Raffe, Eric Sloan, Mary Vencill
1994. 115p. Berkeley Planning Associates, 440 Grand Ave., Ste. 500, Oakland, CA 94610 under contract no. SBA-7638-OA-92
The Office of Advocacy of the U.S. Small Business Administration has long recognized the need for government agencies and others to be more efficient and effective conveyers of information to small businesses. Similarly, the need to more effectively gather and use information is often a high priority for small business owners and managers.
This project was designed to illuminate the processes by which small business owners and managers acquire information needed for making strategic decisions for their businesses and planning for the future. Specifically, the research focused on four areas: (1)from which sources did small businesses receive information, (2) why was the information needed, (3) how useful was the information they received, and (4) what was important to the small business owner or manager among the sources of information.
Scope and Methodology
Data was collected from a sample of 1,247 small business owners or managers. Computer-assisted telephone interviews (CATI) were conducted between Feb. 22 and March 30, 1994.
The sampling procedure yielded a size-industry mix that differs from the universe of small business in several respects: companies with no employees or with more than 100 employees were excluded, and firms were sampled from only five selected industries. These procedures allowed a slightly more equal spread across industry-size categories than a simple random sample would produce.
Data were obtained on company characteristics such as size, industry, revenue and number of years in business, as well as information-gathering and -using practices. The survey data are available on diskette. All data were subjected to descriptive analyses (univariate frequencies and cross-tabulations) and hypothesis testing (Chi Square) procedures.
The complete report is available from:
National Technical Information Service
U.S. Department of Commerce
5285 Port Royal Road
Springfield, VA 22161
(703) 487-4639 (TDD)
Order Number: PB95-100293
Cost: A06; A02 Microf.
*Last Modified 6-11-01