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Small Business Saturday Highlights Year-Round Impact of Shopping Small

Advisory Date: 
Wednesday, November 5, 2014
Advisory Number: 

By Cassius Butts, Regional Administrator, U.S. Small Business Administration

As the voice for our nation’s entrepreneurs, we at the U.S. Small Business Administration celebrate small businesses daily. When our small businesses do well, our communities do well. Therefore, as part of our annual tradition, SBA is asking you to join millions of Americans and shop small on Small Business Saturday, November 29th, to complete your holiday shopping.

Small businesses represent the dynamic demographics of the United States, encompassing everyone from your family-owned small businesses to your neighborhood’s recently opened specialty boutique or manufacturer. Shopping small allows your community to advocate for  local small businesses, which are adding jobs and diversity to main street 365 days a year.

As SBA Regional Administrator for the Southeast, I have seen the impact small businesses make to our economy and our community. For example, Margaret “Margy” Taylor, owner of Clay & Cotton, received an SBA 504 loan to purchase a building for her apparel and home boutique in Louisville. Success stories like this provide unique and diverse alternatives for customers in  neighborhoods across the US. Find more information from the SBA Kentucky district office at or

When we shop small, we are contributing to and saluting our unique local small businesses, elevating their small business potential. This is crucial, as small businesses are engines to our economy, creating 67% of net new private sector jobs. Last year, Small Business Saturday significantly fueled the success of our small businesses. Consumers who were aware of Small Business Saturday spent an estimated $5.7 billion with independent merchants.

In addition to shopping, you can further participate in Small Business Saturday with these steps:

  • If you are a customer, encourage members of your community to shop small, and take part in Small Business Saturday® on social media by using  the hashtag #SmallBizSat to show support for America’s small businesses, the backbone of our economy.

I will be shopping small with my friends and family on Saturday, November 29th.  Encourage your neighbors and colleagues to shop small on Small Business Saturday, too.