Simple Steps in How to Start a Business


Birmingham Public Library | Richard Arrington Auditorium
2100 Park Place Research Building, 4th floor
Birmingham, AL 35203

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Are you thinking about starting a business? Do you already have a product or service but wondering where to go from here? The best first step for any aspiring entrepreneur is to create a concept statement.  A concept statement should succinctly explain your product or service idea, why it is important, define the customer and the benefit to that customer.  A well written concept statement can help you create enthusiasm for your business idea but more importantly it will help you as the business owner evaluate the opportunity for profitable success.  


During this workshop the elements of a concept statement will be covered:


  1. A description of the product or service
  2. Defining your customer
  3. Identifying the unmet need which your product or service addresses
  4. Justifying why your product or service is better than the competition
  5. Explaining the value and benefits this will provide to your customer
  6. Marketing and promoting your new business
  7. Financial information and how to get started


Your concept statement will guide you when you are making important decisions about your product or service. It can also be used with key stakeholders to gain their input and support. Your concept statement may evolve as you gain knowledge and real-life experiences. The workshop will help you to create the initial concept statement which is a crucial step to launching your dream business