Success in business today is measured in terms of repeat and referral business. The U. S. White House Office of Consumer Affairs proved in a study that your customers, if treated with genuine caring and fairness, will indeed reward you with their repeat business and referrals for years to come. Loyal and delighted customers play a critical role in reaching your goals for sustained growth and profitably. This seminar, co-sponsored by the Women’s Center for Entrepreneurship Corp. and the U.S. Small Business Administration, is being conducted by Vicki Morgan, of Russmor Marketing Group. Customer Relationship Management is grounded in two important elements: exceptional relationships and service your customers deserve and expect supported by technology systems. This program explores 5 full-circle™ strategies you can easily develop to create your own customer relationship program. These include: relationship, customer, product, presentation, and after-the-sale strategies. Clearly identified and defined, each strategy works in concert so that you will be prepared to meet and exceed your customers’ expectations. The purpose and use of technology as the foundation for your CRM system will be discussed. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting Women’s Center for Entrepreneurship Corp. at 973-507-9700.