Resource Partner Event
Aug 20
NOTE: This event has expired.

Sales 3.0 The New Contact Sport

MarketingSocial Media and Web Presence

August 20, 2014 | 11:00 am MDT - 2:00 pm MDT

Location Name:
BSU Micron Business and Economics Building

2360 W University Dr, Boise, ID,83725

Kim Sherman-LAbrum

Idaho Small Business Development Center


How To Use and Leverage Social Media Marketing for Small Business Sales Success and The 7 Principle’s of Effective On-line Communication ® Creating an effective social media marketing strategy requires thinking past the current industry buzz words. It requires recognizing your online activities as an entirely new communications and marketing channel needing to be integrated across your entire organization. Using the Internet to build an effective on-line communications strategy and leverage social media marketing tools describes the process by which individuals differentiate themselves through identifying and articulating their unique value proposition (UVP) to achieve a specific goal. Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique on-line personality through social media. Some of the topics covered in this program include: - 7 Principles of Effective On-Line Communication - Definition of Search Engine Optimization - Social Media Marketing Statistics - Definition of Social Media Marketing - Definition of Social Media Monitoring - Free and Paid Monitoring Tools - Helpful Social Media Soundbites - Facebook, Twitter and Blogging Explanations - Social Media ROI Explanation and Statistics