After finding out “your big why”, the next challenge is “speaking your big why”. Companies who don’t incorporate “their big why” into their core marketing message are losing out. Nowadays, consumers don’t just buy on price anymore, especially Millennials, they like to know that they’re buying into something that has a meaning to them. With “your big why” as your core message, you can engage your customers emotionally and build brand passion. With “your big why”, you customers will buy you because of you, and not your price. In this workshop, you will be given guidelines to develop a one-minute elevator pitch, incorporating what you do with “your big why”.