Resource Partner Event
Aug 26
NOTE: This event has expired.

Developing an International Marketing Strategy

Export AssistanceMarketing

August 26, 2014 | 2:00 pm MDT - 5:00 pm MDT

Location Name:
Salt Lake Chamber, Women's Business Center

175 East 400 South, Suite 600, Salt Lake City, UT,84111

Women's Business Center


We live in a global economy in which the time taken for people to move between continents has been significantly reduced due to the Internet and other connections that make instant connections possible for overseas sales and business relations. Businesses today are challenged to operate in a global market place and to do so by developing appropriate marketing strategies. A global marketing strategy is an organizational plan that takes into account creating a global marketing mix which still recognizes national and regional differences.