Large box stores and national chains can be strong competition for local retailers. To better compete in today’s marketplace, independent retailers need to understand strategies for keeping their existing customers buying as well as winning new customers. Join Marc Willson, Retail Consultant for Virginia SBDC, to learn more about how to: • Treat your customers • Choose and position your products • Build on community involvement • Create and communicate your niche • Make your business a shopping destination • Out maneuver on social platforms • Create a memorable experience for the customer Refreshments will be offered. Fee: $10/door. Free for LDBA and Catoctin Crescent Association Members. For more information: Loudoun SBDC, Cathy Campbell, 703-430-7222 SPONSORS: Loudoun SBDC and the Town of Leesburg ADDITIONAL ASSISTANCE: Seminar attendees with a retail business located in Leesburg may phone 703.430.7222 to inquire about a limited number of FREE, one-on-one, onsite consultations with Marc on MON, Aug 18th.