Registration Fee: $49 Early / $59 after 8/14/14 Harnessing Social Media Specific social media platforms may be fads, but social media itself is here to stay, and any small business that wants to attract new customers and build its sphere of influence needs to learn how to use it effectively and responsibly. Social media can be a powerful tool for small business owners who understand the technologies, how to use them, and how to interact with customers and consumers online. In this fast-paced workshop you will find out more about the most popular social media platforms including Facebook, Pinterest, Yelp! and LinkedIn. You'll also gain valuable insight about: . Why social media is important in your marketing arsenal . The do's and don'ts of social etiquette . How to handle negative comments . How can social media help small businesses? . What are the pros and cons? . How are other small businesses using social media? . What are the "Do's and Don'ts" of social media?