Registration Fee: $49 Early / $59 after 8/26/14 Business Plan 1: Laying the Groundwork In this, the first of the four business planning workshops, we will discuss the purpose and organization of your business plan, and begin the planning process by concentrating on defining the marketplance. Topics to be address include: . The business plan outline, and the recommended process for its development. . Crafting your mission statement. . Developing a comprehensive description of your business. . How to identify your target customers. . Development of the Attribute Importance Table - a key tool for evaluating your competitive position in the marketplace. . How to identify and characterize your competition. This workshop sets the stage for the critical task of identifying your competitive advantage, and leveraging that advantage through your marketing program.