Before you set up your online store, you first need to know some of the basics. In this 3-hour class you will learn how to understand the actual processes of selling online. Learn how to set up a light box to shoot photos of inventory ideal for posting online, and learn how to edit photos for your store using handy free tools. You will also learn how to best display your products online and how to market your online website using the right keywords. In addition you will know when to get a merchant account, how to write the right descriptions for your products, how to set up PayPal buttons, product display pictures and Google checkout. You'll also be able to craft a solid return policy and determine how best to price and manage shipping. We'll also discuss warranties, understanding what different merchants' accounts are and much more. This class will help you in determining the best type of store for the number of products you have to sell. This workshop does not include selling on eBay or Etsy.