This 10 hrs workshop provides participants with a framework for creating, implementing and evaluating a customized Marketing Plan; Developing a Sales Strategy and a Marketing Communication Campaign. The workshop is offered in 3 Parts over 2days. Part I (Market Research) and Part II (Marketing; Sales Strategy & Communications) are offered on the same day with Part I offered in the morning then Lunch then Part II offered in the afternoon. Part III (Market Plan Implementation is offered a week later in the morning. The Learning Objectives of these workshops is to help businesses (new or established) how to: (a) Conduct effective market research and be able to interpreted research information to inform marketing decision making; (b) Understand the fundamentals of marketing & business strategy management; (c) Become better sales and communication manager and develop effective strategies to accomplish their marketing and sales objectives; finally (d) Learn to set the budget they need to implement identified tactics, as well as execute their market plan, monitor its performance, and assessing return on investment.