Forbes Magazine has stated that Word-of-Mouth (WOM) marketing is the most valuable form of social media marketing today. If you can only do one thing, do this! In this class focus will be placed on social media and marketing techniques to actively influence the story of your business or service. The class will focus on the Three E's which are; Engage, Equip and Empower. Rather than sitting back to "let it happen" you can drive the story told about you and your business by using specific techniques. With Word-of-Mouth marketing the business owner drives the story which will also drive sales and service requests. Participants will leave with a clear understanding of WOM techniques and a "how-to" plan to get started or take what is already in place to the next level.