‘21 Question Success Plan’ You don’t go on a road trip without a map, so don’t start a business without a plan. A well thought out business plan identifies areas where you might not have all the answers, decreases failure by 50%, and gives you confidence that your business idea is a good one. Clients who take advantage of this new program will learn how creating a business plan is as important as the plan itself. They will also find out why a plan works better if it gets inside you, and you believe what you have written. All that the clients have to do is answer 21 questions.