The next step is to COMMUNICATE. When it comes to communicating, the most important thing is to communicate your ‘Core-Value’. Think about this; what does Starbucks really offer beyond their products? The most enlightening thing about understanding “Core-Value” is realizing the products and services you deliver are not the primary reason you have customers. It’s the value you add beyond the products and services. Bob Salvas is a marketing consultant, a certified SCORE counselor, and the coordinator of 4th Monday Networking.