This course will teach you how to start and grow your business. During seven sessions, participants will learn how to manage, market and finance their businesses, with a focus on writing a business plan. Participants will also enjoy networking with other people who are starting or running businesses.
Session One: Planning (Aug. 31) What is an entrepreneur? What does it mean to be a business owner? Feasibility and business planning. Key components of a business plan, leadership and business ethics.
Session Two: Products & Services (Sept. 7) Products/Services, Price, Distribution/Place, Features versus Benefits, USP, Competitive Matrix
Session Three: Marketing I (Sept. 14) Industry, Customer, competition, SWOT Analysis
Session Four: Marketing II (Sept. 21) Components of marketing strategy, including in-depth look at social media marketing, budget
Session Five: Financial Planning I (Sept. 28) Understanding Financial Statements, Recordkeeping, Chart of Accounts, Financial Ratios.
Session Six: Financial Planning II (Oct. 5) Cash flow projection—in the computer lab, Financing options, 5 “C”s of Lending
Session Seven: Growth (Oct. 12) Human Resource Management, Contractor vs. Employee, Growing Your Business and Group Presentations.