SCORE and Capital One Bank present this workshop designed to help small businesses not only survive but thrive in the current economy. Participants will have the opportunity to meet with representatives from the different lending institutions to discuss your unique situation and network with other small business owners who are facing similar challenges. Part 1 – Funding Sources: Simple Steps Where can I learn about business funding tips? Financing your business is one of the most important issues facing small businesses today. Learn about the various sources of funds in the marketplace, the best place to start, what lenders look for when reviewing a lending application and the key ingredients for success when borrowing money. The workshop will also cover sources of equity and how to use equity as an alternative to borrowing funds. Part 2 - Grow Your Business Online Discover the tools and techniques of marketing professionals that are also available to you as a small business owner. Avoid common mistakes and learn some tips and tricks. This workshop is designed for small business owners and managers who are responsible for marketing for small and medium sized businesses. Learn about the basics of website design and management as well as how to get free business listings and paid advertising solutions. Social marketing and modern search engine optimization techniques will also be discussed. You’ll leave with a better understanding of which options and features are right for your business. Session topics include: Setting goals Website basics Online advertising Search engine optimization Website analytics Business listings Social network marketing Panel Discussion: A bankers’ panel will introduce the different services and programs available to small business owners and start-up entrepreneurs. They will answer questions and give business advice on how to avail such programs. Capital One Bank Small Business Administration HBDI People Fund LiftFund At the end of this workshop, participants will have the opportunity to meet SCORE certified mentors who are readily available to provide FREE and CONFIDENTIAL mentoring.