Resource Partner Event
Oct 31
NOTE: This event has expired.

Start Winning the Inbox with Email Marketing

Date:
October 31, 2017 | 1:00 pm EDT - 3:00 pm EDT

Location Name:
Jamestown Community College

Address:
10807 Bennett Rd., Dunkirk, NY,14048

Organization:
SBDC at JCC

Recurring:
weekly

Fee:
$119.00

Email is consistently ranked the most profitable and effective marketing channel in today’s digital world. Email ROI (return-on-investment) outranks all other online marketing channels like social media and paid search as well as traditional offline channels such as print advertising and telemarketing. During this 10-hour non-credit certificate course, students will learn to set up and manage a free email marketing platform, gain subscribers, design effective emails, and create autoresponder or sequential campaigns that generate revenue. Classes are hands-on using MailChimp, but the principles and strategies will work in any platform. Program Topics: Planning and Strategy, List Building, Email Design & CTA, Automated Campaigns, Copywriting