Resource Partner Event
Nov 18
NOTE: This event has expired.

360 Integrated Marketing Strategies (Two Day Session Nov. 17- Nov. 18)


November 18, 2017 | 9:00 am EST - 2:00 pm EST

Location Name:
Rutgers Newark SBDC

25 James Street, Newark, NJ,07102

Rutgers Newark SBDC


Understanding your Business DNA and defining your Brand essence are key to developing an Integrated Marketing Strategy. TOPICS FOR THIS RETREAT INCLUDES: - Marketing Strategy & Process - Marketing Planning & Data Quality - Designing and developing a sustainable marketing campaign ideal for your business - Targeting the right customers and lead generation - Customer conversion - Customer engagement - Integrating social media to make customer advocates - Mobile Marketing - Marketing Measurement & analytics to improve your business impact - Sales & Marketing Alignment - Marketing Automation to streamline, automate and measure marketing tasks to increase operational efficiency & grow revenue.