The 360 Integrated Digital Marketing Series learning objectives are to teach small businesses how to create an integrated marketing campaign/program across multiple platforms. These campaigns would ensure that the business is targeting their ideal customer through multiple touch points to Acquire, Engage, Retain Customers, eventually turning them into loyal advocates. This course is geared for small business owners who are looking to implement, measurable digital marketing strategies. The learning objectives include: - Understanding your product value to the Customer; - Understand your customer’s buying decision process by implementing effective lead generation and Engagement tactics, the Buyer/Customer - Journey & Personas (TOFU,MOFU, BOFU); - Create a marketing campaign dashboard based on your business model, resources and budget; - Understand marketing metrics and key performance indicators used to evaluate the impact of marketing efforts and where the revenue is coming from; - Know about affordable digital marketing productivity and automation tools in order to decide the ones most ideal and cost effective for the business. MODULE 1: TARGETING THE RIGHT CUSTOMERS (June, 22, 2017 - 9am - 4pm) - Transformation of Marketing to Digital - Target Audience Methods & Tactics - Lead Generation Methods & Tactics - Customer Engagement Strategies/Programs - Buyer & Customer Journey (TOFU; MOFU; BOFU) - Integrating social media to make customers advocates; - Mobile Marketing Strategies MODULE 2: DEVELOPING EFFECTIVE MARKETING CAMPAIGNS (June, 22, 2017 - 1:00pm - 4:00pm) - Marketing Campaign Planning - Marketing Campaigns to Acquire/ Engage/Retain/Loyalty/Advocates - Marketing Campaigns for Product Launches/Releases - Marketing Campaign Budget - Marketing Campaign Dashboard MODULE 3: MARKETING PERFORMANCE MEASUREMENTS & TECHNOLOGY (June, 29, 2017 - 9am - 4pm) - Marketing Measurement – Performance: Metrics/Analysis/Monitoring/Evaluation - Marketing Measurement – Testing & Types for Business Impact - Marketing Measurement – Attribution THIS SERIES IS OFFERED IN CONJUNCTION WITH A FREE PRE-WORKSHOP WEBINAR CALLED 360 MARKETING DNA REGISTRATION PRE-REGISTRATION REQUIRED FEE: Part 1 - (June 22) - $75 Part 2 - (June 29) - $125 Part 1&2 (2-Day Combined) - $150 Cost to attend: $55 for each module Sorry, no cash will be accepted for registration for this event Advanced payment on Eventbrite will guarantee your SEAT. First come, first served policy applied. REFUND & CANCELLATION POLICY You can cancel your ticket(s) to our event within 1 week of the scheduled date by requesting in writing to email@example.com. Cancelations received less than 1 week before the scheduled event WILL NOT BE REFUNDED. An internal credit will be given to you to attend the event at a later date and you will be offered 1 year to redeem this credit. We will require a 2 week advance notice to schedule you for the next available event. Any tickets purchased tickets that results in a "No Show" to the event will not be refunded. By not showing up for the event you have forfeited money paid and previous internal credit offered.