What is newsworthy? Who do I email to get on air? This interactive class shares what happens inside newsrooms. Why you don’t necessarily need to hire a public relations firm. Learn the tricks of the trade including how to think the media and connect local and national news stories. Learn how to develop your story and pitch it to the media! Come learn what you probably do not know you don't know! Small businesses that leverage the power of communicating in this world and do it effectively, will experience a return. You can't ignore it. Join us to learn how using all the tools available will ensure the whole is greater than the sum of the parts!