Well, it’s not really magic, but it sure seems like it. Facebook has rolled out some really amazing targeting capabilities to put your message in front of exactly the right people. The Facebook Profile Pixel allows you to collect detailed information about your website visitors, create an accurate “look-alike” audience, find them all on Facebook and put just the right message in front of them. This session will explore the back end of Facebook’s ad platform and give you tools to ramp up your Facebook marketing for 2018. Presented by Chad Munce of Nexstar Media Group. This program is for intermediate-to advanced-Facebook users. Free pizza & pop generously provided by Horizon Bank!