This workshop is a crash course on implementing SEO. SEO stands for Search Engine Optimization, and is the most commonly used approach to increase website traffic at no cost. The workshop format is slow-paced, highly interactive, and hands-on. Attendees are each required to bring a wi-fi enabled laptop or a tablet to practice on. The workshop is offered in 2 sessions: MORNING SESSION – LEARN AND PRACTICE (9am - 12:30pm) - $60 Attend the morning session to learn all about SEO and understand why it is an essential component of growth strategy for all small and large businesses. You will also get hands-on practice with 2 essential tools that complement each other, and offer insight into actual data that you can utilize to not only implement better SEO, but also analyze how your SEO result compares against that of your established competitors. ATERNOON SESSION – IMPLEMENT (1:30pm - 4pm) - $40 Attend this optional afternoon session to apply the learning from morning session, which is a prerequisite for this session. In this session, you will come up with a SEO implementation plan, and will receive hands-on assistance to start implementing it.