BACKGROUND: Search Engine Optimization (SEO) gives businesses across the world an equal opportunity and a level playing field, to compete for the prime spot in Google search results. SEO is the most commonly adopted method to increase website traffic at no cost. WHO SHOULD ATTEND: This workshop is for businesses that have a basic understanding of SEO and its benefits but are distracted and confused with all the online chatter and are seeking some guidance with their SEO strategy. WHAT YOU WILL LEARN: The 1st half of this workshop will be a presentation on SEO concepts, analyzing select top ranking web pages on Google. The 2nd half of this workshop will demonstrate how you can use 3rd party tools to research, analyze, and compare your SEO against that of your top competitors.