BACKGROUND: Blogging can help with your SEO strategy and SEO can help your bloggingstrategy. While blogging can bring you more traffic, as with everything else there are benefitsand tradeoffs to consider before incorporating blogging in a marketing strategy. WHO SHOULD ATTEND: This workshop is for businesses that are new to blogging or havetried it without much success. If you’re seeking to learn whether blogging is appropriate foryour marketing strategy, and what it takes to effectively implement business blogging togrow organic traffic or increase social presence, this class is for you. WHAT YOU WILL LEARN: The 1st half of this workshop will be a presentation offering anoverview of the blogging and the various benefits, tradeoffs, and approaches to implementingit. The 2nd half of this workshop will walk through the process of getting setup with blogging.