Resource Partner Event
May 21
NOTE: This event has expired.

SEMINAR: Brand Strategy, Phase 2

Business Planning

May 21, 2018 | 5:30 pm PDT - 8:30 pm PDT

Location Name:
Mercy Corps Northwest

43 SW Naito Parkway, Portland, OR,97204


Designed as a follow up to PHASE 1: BRAND DISCOVERY, this workshop assumes you have defined your customer and established your authentic brand position and voice. In this interactive workshop we will work together to develop a strategy for showing your brand to your market. We will help you define your goals and customer journey so that you can tailor messaging and create authentic content. This communication can take shape many different ways using a consistent voice and visual language you create an emotional connection and customer recognition. We will teach you how to map it out so that you can manage your content across many marketing channels. You will leave with a clear understanding of where your effort and resources should be most impactful for your audience.