Resource Partner Event
Aug 01

Creating Customer Value and Engagement

Business Planning

August 1, 2018 | 6:00 pm EDT - 8:30 pm EDT

Location Name:
Keiser University

2085 Vista Parkway, Room 105, West Palm Beach, FL,33411

Palm Beach SCORE


Creating customer value and engagement is critical to the success of small business owners. This workshop will give an overview of marketing and show how important knowing your customers is. You will also learn how to evaluate and select your market segment. We will be discussing the basics of marketing, including consumer behavior, differentiation and positioning, building a brand and brand awareness, the global market place and sustainable marketing. Additional discussion will focus on how to analyze the marketing environment and determine growth strategies.