Resource Partner Event
Feb 22
NOTE: This event has expired.

SEMINAR: Creating an Identity for your Brand

Business PlanningConsumer ProtectionManaging a BusinessMarketingStarting a Business

February 22, 2019 | 11:00 am PST - 1:00 pm PST

Location Name:
Mercy Corps NW

43 Southwest Naito Parkway, Portland, OR,97204


Branding helps products and services stand out and builds recognition and loyalty with your consumers. Your brand identity informs everything your business does in the marketplace – from your logo and packaging design to your website and marketing activities and even your office or retail space. But where do you start? Learn how to translate your business idea into a tangible brand. In this 2-hour seminar you will learn the nuts and bolts of branding so that you can begin to create an identity for your brand. Expect to learn about the following topics: Learn the value of creating a brand identity from successful brands in the marketplace Create a positioning statement for your brand which will form the basis for your brand identity Articulate your brand’s personality and develop a visual identity for your brand through a collage (feel free to bring your laptop if you plan to do this digitally)