Join us as Anna-Vija McLain, successful entrepreneur and SCORE Mentor, shares what a company brand is and exactly how to build yours. We’ll unpack the differences between Marketing and Branding and you'll learn how to increase your audience and engagement by using the right messaging, presenting the best parts of your business, and packaging your offerings to sell! When this workshop is over you’ll understand why authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does. Note - To get the most from this workshop, we highly recommend you complete our Brand Building worksheet prior to the session. It will be sent to you three to five days prior to the workshop.