Resource Partner Event
Apr 13

Email Marketing 101

MarketingSocial Media and Web Presence

April 13, 2019 | 10:00 am EDT - 12:00 pm EDT

This is an online event

SCORE Lakes Region

This is a free event.

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INBOX (1 New Message!) - You're invited to attend Email Marketing 101 presented by Lisa Carter. Lisa Carter of Drinkwater Marketing has created email marketing campaigns for a vast array of businesses ranging from realtors to doggy day cares and everything in between. Being a Certified Constant Contact Solution Provider since 2012 she has plenty of experience with the leading email marketing platform. We all know that social media such as Facebook is important for communicating with our customers. But when you're looking for the most direct way to reach and engage with your audience, it's best to use email. Surprising but true- People are twice as likely to sign up for your email list as they are to interact on your Facebook. And of course while social media and search engines should not be ignored, email has a higher conversion rate than both of those tactics combined! Topics that are going to be covered: Email Marketing for Small Businesses Creating a mobile responsive email Email List Growth Tools Using Email Templates Scheduling Emails Increasing your Social & Web Presence The Impact of Email Marketing Next Steps for Marketing Your Business We'll see you there! Your instructor will be: Lisa Carter is a serial entrepreneur with a passion for building brands. As the owner and chief engagement officer of Drinkwater Marketing and Productions she works with small businesses and large size enterprises to develop brand, digital and event marketing strategies to drive revenue. Prior to launching Drinkwater, she graduated from the Fashion Institute of Technology in 1988, and spent 20+ years in the corporate sector building product and brand strategies for top fortune 500 companies such as The Limited Corporation, Timberland Footwear and Staples Inc.