2023 Small Business Week in the Pikes Peak Region - Become A Marketing Champion! #NSBW


ProRodeo Hall Of Fame & Museum of the American Cowboy
103 Pro Rodeo Drive
Colorado Springs, CO 80919

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Lauren Shakes
Pikes Peak SBDC
Resource Partner event


ChatGPT and AI are revolutionizing business and marketing by enabling personalization, automation, predictive analytics, chatbots, image and speech recognition, and content creation. These advancements allow businesses to operate more efficiently and effectively, better understand and engage with their customers, and ultimately drive growth and profitability. As AI technology continues to advance, it is likely to become an even more essential tool for businesses and marketers in the years to come. Join us for this cutting-edge discussion on the emerging marketing trends that are likely to become increasingly important in 2023.

  1. Artificial intelligence (AI) and machine learning (ML) will continue to transform marketing. Businesses will use AI-powered tools to analyze customer data, personalize content and messaging, and automate repetitive tasks such as email campaigns.
  2. Voice search will become more prevalent as consumers increasingly use voice-activated assistants such as Siri, Alexa, and Google Assistant to search for products and services. Marketers will need to optimize their content for voice search and develop strategies to engage with customers through voice-activated devices.
  3. Video marketing will continue to dominate as one of the most engaging forms of content. With the growing popularity of short-form video platforms such as TikTok and Instagram Reels, businesses will need to create snackable, shareable videos that capture consumers’ attention in just a few seconds.
  4. The rise of virtual and augmented reality (VR/AR) will provide new opportunities for marketers to create immersive brand experiences that can transport consumers to a different world. Retailers, for example, could use AR to allow customers to try on clothes virtually, or furniture stores could use VR to give customers a virtual tour of their showroom.
  5. Social media will remain a key channel for businesses to reach and engage with customers. However, as privacy concerns continue to grow, marketers will need to be more transparent about how they use customer data and find new ways to build trust with their audience.

These are just a few of the emerging marketing trends that are likely to gain momentum in 2023. As the marketing industry continues to evolve, businesses that stay ahead of the curve and adapt to new trends and technologies will be best positioned for success.