Marketing on a Shoestring

Janice Crile
Temple SBDC
Resource Partner event

Getting your business online is one thing, making sure the content is engaging and actionable is another. Now, more than ever, businesses need to have a strong brand and web presence. Doing so can seem overwhelming, from a time and monetary perspective. This webinar will go over tips and tricks to marketing online that cost $0! We will go over no cost solutions to help you create and diversify your marketing, such as Canva, Unsplash,, and a few other free programs.

Attendees will be able to:
-Recognize no cost tools to help them grow their marketing
- Take a deeper dive into Canva and create their own marketing content
- Learn how to apply these tools to their own marketing techniques
- Diversity their offerings and create a strong online presence

Target Audience:
- Startup businesses and marketing beginners
- Established businesses looking to diversity their marketing
- Individuals new to business marketing and design   

Elaina DeHoratius is a Business Consultant with Temple University’s SBDC.  She began her career as a Graduate Assistant and joined Temple’s SBDC as a Business Consultant in March 2020.  Elaina has experience working in and with nonprofits, custom brokerage firms, market research facilities, and financial institutions in organizational effectiveness, Talent Management, Legal, Compliance, and risk departments. 

Elaina combines her expertise to counsel entrepreneurs with business plan creation and development and conducts and provides customized industry, marketing, and competitor research/analyses. She graduated from Temple University’s Fox School of Business Honors Program with a BBA in Human Resource Management and International Business, with a concentration in Entrepreneurship, and holds an MS in Globalization and Development Communication from Temple University’s Klein College of Media. and Communication and an MS in Digital Innovation in Marketing from Temple University’s Fox School of Business.