WEW - Maximizing Social Media Success: Analytics, Automation & Advertising

Event description

Discover practical tips and techniques to create engaging content and streamline your posting schedule for maximum efficiency. Learn how to interpret platform insights, measure ROI, and refine your strategy using performance data. 

Explore advanced scheduling tools and AI-driven content creation solutions to simplify your workflow and stay consistent. Then, dive into paid advertising essentials—like boosting posts and running targeted campaigns—while also exploring organic growth strategies such as hashtags, collaborations, and other growth hacking techniques. 

Whether you’re managing accounts for a business or building your personal brand, this session will equip you with actionable strategies to save time, improve results, and grow your impact.

Agenda:

• Tips & Techniques for Content and Scheduling
  • Strategies to create engaging, scroll-stopping content
  • Best practices for planning and maintaining a consistent posting schedule
• Analytics & Performance Tracking
  • Understanding platform insights and analytics
  • Measuring ROI on social media efforts
  • Adjusting strategy based on performance data
• Advanced Tools & Automation
  • Scheduling tools (Meta Business Suite, Hootsuite, etc.)
  • Leveraging AI tools for content creation and automation
• Paid Advertising & Organic Growth Strategies
  • Intro to Facebook, Instagram, and TikTok Ads
  • Boosting posts vs. running targeted ad campaigns
  • Growth hacking techniques (hashtags, collaborations, and more

Speaker: Andi Markee, CEO & Media Director - Media Advantage

This session is part of the 2025 Women Entrepreneurship Week series. To view the full series visit: https://sbdc.mccoy.txst.edu/training/2025-women-entrepreneurship-week.html

We invite all entrepreneurs to join the Texas South-West SBDC Network for our annual virtual workshop series, highlighting pieces that make up the entrepreneurship puzzle and your roadmap to success. Whether you're starting up or scaling your business, these workshops provide valuable resources to help you succeed, with content particularly relevant for women entrepreneurs but beneficial to everyone.

The Texas South-West SBDC's have partnered together with SCORE to bring you expert content to help your small business grow and succeed! By registering, you agree to have your name and contact information shared with the event partners: SCORE.