Creating a Brand Guide for your Business: The Basics



2801 S University Ave
Little Rock, AR 72204-1000

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Dmitri Scott
Arkansas Small Business and Technology Development Center
Resource Partner event

This beginner brand-building overview will cover the following:

  1. Logo do's and don'ts
  2. Color palette selection
  3. Choosing a font
  4. Additional elements to consider

We will also talk about the strategic advantage of the brand guide and how to use your brand guide once it is complete