You will learn how to craft a current business plan that directs strategic growth. You will get practical step-by-step advice about how to: •Put in simple terms a product or service description •Assess the current competition and market potential •Do a SWOT analysis (Strength, Weaknesses, Opportunities & Threats) for where to invest resources •Lay out an affordable marketing communication and sales plan •Review your operational, management and organization efforts; and, •Wrap it all up with targeted financials. You will get plenty of time to have your individual questions answered by the instructors, as well as other SCORE consultants. These are folks who have retired from successful careers as business founders, owners and managers. They are part of a network of 40 SCORE mentors who can help you following the seminar with free guidance.