Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master e-mail marketing communications with a comprehensive look at best practices and winning strategies, that lead to increased profits, revenue, and engagement. Topics in this session will include: *Email is marketing, and what marketing really is. *Beyond the message (and your list) E-mail is more than just email. *What to write about: Getting readers to take action. Registration starts at 8:30 a.m., workshop starts at 9:00 a.m. $35.00/person, $20 second person from same business.