You only have so many advertising dollars to spend across print, newsletter, magazines, yellow pages, radio, TV and the internet. And everybody says they're the best choice. How do you evaluate where to spend your dollars to get the biggest bang for your buck? Ad how do you know whether your advertising efforts have really delivered results? With the ever-increasing barrage of options, you need to know how to weigh the pros and cons of each choice before you buy, and how to evaluate your advertising campaign's effectiveness during and after it runs. This training will cover the pros and cons of advertising options, what's a CPM vs. Reach vs. Frequency, questions to ask advertising representatives, basic analytically methods and helpful tips to improve your advertising.