There are a number of key questions facing new business owners. Ultimately it's not about your ability to produce a given product, it's about understanding the need in the marketplace that will allow you to answer the following questions. What is 'Marketing'? What are you selling? Who are you selling to? What's your message? How are you going to reach your customers? How much will you charge? Most new entrepreneurs and business owners know about their specific product, not about consumer behavior. This highly interactive 4-hour program will provide the answers to these and many more questions that will lead to the development of a thorough Marketing Plan. Bankers and investors want to know not only what you're going to produce, but more importantly, how you're going to sell these products and grow in a competitive marketplace.