There is more to digital marketing than social media and a website. Learn how finding the right tools, strategy, and measurements can grow your business. Although we touch on the use of the main platforms this class is designed to give a deep dive into the underlying principles to connect with customers online. Instill principles that will guide your company how to be successful online even as platforms and specific tactics evolve over time. We’ll cover the basics of Search Engine Optimization and strategies for some current platforms: Facebook, Twitter, LinkedIn, Google +, YouTube, and other more current networks. *What stories are customers sharing about your brand?