Marketing Essentials

Ally Bradley
Northern CA Veterans Business Outreach Center
Resource Partner event


Are you wondering how best to market your Veteran-owned Business?


Marketing Essentials presents some of the most effective marketing activities available to small business owners.


This two-hour workshop will explore essential marketing concepts and how to apply them to your business; including

  • Branding
  • Customer Relationship Management (CRM)
  • Advertising
  • Digital Marketing
  • Search Engine Marketing
  • Content Marketing
  • And other cost-effective ways to get your message out to your prospects and customers.


During the class you will see real world examples of Veteran-owned businesses that have successfully grown their businesses by applying these concepts.

The workshop is designed to provide valuable insights for those just starting or those who have marketing experience already.


This is an online class. The Zoom link will be emailed one day prior to event and/or upon registration.

About the Presenter

Darrell Steele

Growing up as the son of a veteran and small business owner, Darrell learned first-hand the skills and discipline needed to be successful in business.  His professional career includes starting and running his own small business, as well as over 25 years as a senior executive at three separate companies that went from start-up to “liquidity events;” two were acquired by large public companies and one completed an IPO.

Darrell’s management experience includes business development, sales, marketing, sales management, and sales operations. In addition, he has extensive experience with training of large and small groups, business growth consulting, process and efficiency consulting, client needs assessment, product development, product and project launches, project management, public speaking, and he’s a published author.