COVID-19 relief options and additional resources

SBA Increases Opportunities for Women Entrepreneurs with New Women’s Business Center Opening in Appleton

Release Date: 
Friday, April 6, 2018
Release Number: 
18-22 WI
Shirah Apple/

MILWAUKEE– The U.S. Small Business Administration (SBA Wisconsin  District Office announced today the opening of a new Women’s Business Center in Appleton with  an anticipated June opening.  The new center, hosted by the Wisconsin Women’s Business Initiative Corporation (WWBIC), will have the mission of helping women entrepreneurs start and grow small businesses.  The new center will provide assistance and resources to entrepreneurs in northeastern Wisconsin.

“It’s a great time to be a woman entrepreneur.  This year marks 30 years of the Women’s Business Center program, and the expansion of the new centers will provide vital resources to women entrepreneurs,” Assistant Administrator for the SBA’s Office of Women’s Business Ownership Kathy McShane said.  “We know that when women get help in the early stages of their company, they will be more successful.  Through the new centers, we are encouraging more women to come forward and utilize the services offered by the centers.”


The SBA Women’s Business Centers are a national network of more than 100 centers that offer one-on-one counseling, training, networking, workshops, technical assistance and mentoring to women entrepreneurs on numerous business development topics, including business startup, financial management, marketing and procurement.

“The work that will be done by the WWBIC Women’s Business Center in Appleton is one of the most incredible forms of assistance available to help women entrepreneurs,” SBA Wisconsin deputy district director and WBC supervisor Frank Demarest said.  “The SBA’s Wisconsin District Office and I look forward to working with the new Women’s Business Center and encouraging more women entrepreneurs to utilize the center’s resources and opportunities, such as business counseling, to help their businesses start and grow.”


In fiscal year 2017, the Women’s Business Center program counseled and trained nearly 150,000 entrepreneurs nationwide.  According to the SBA’s Office of Advocacy, there are 9.9 million women-owned businesses in the U.S.  They employ more than eight million workers, provide more than $264 billion in wages and salaries to employees, and contribute $1.4 trillion in sales to the national economy.


“WWBIC is thrilled to receive additional federal funding from the SBA Office of Women’s Business Ownership to continue to expand and meet the needs of so many interested in starting and expanding that business in the northeastern part of our state,” said Wendy Baumann, WWBIC’s president and CEO.  “These federal funds will match with local support to continue WWBIC’s aligned growth and services to women, minority and lower wealth individuals. “


For entrepreneurs interested in starting or growing their business,  visit


To learn more about SBA’s programs and services for women entrepreneurs, visit online at, and to find your local Women’s Business Center and other SBA resources, visit




About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start and grow their businesses. It delivers services to people through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit